Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Newme

Newme is a technology-driven fashion brand catering to Gen Z consumers. Its aesthetic focuses on rapid trend cycles, incorporating elements of streetwear and Y2K styles. The brand represents a digital-first subculture that prioritizes constant novelty and self-expression through diverse, experimental apparel designs.

History

Founded in 2022 by Sumit Jasoria and his partners, Newme emerged within the Indian apparel sector. It utilizes data analytics to synchronize production with social media trends, reducing the traditional fashion cycle to weeks. The brand reflects a shift in the retail landscape where regional companies utilize localized supply chains to compete with global fast-fashion entities. Its growth signifies the increasing influence of digital native demographics on manufacturing and distribution models.
Download on the App StoreGet it on Google Play