Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Native Shoes

Native Shoes is a Vancouver-based footwear brand specializing in minimalist, injection-molded EVA shoes. Its aesthetic emphasizes lightweight construction and simplified silhouettes. The brand represents a functionalist subculture focused on vegan materials and environmental sustainability through its Beast Free ethos and circular manufacturing initiatives.

Fashion History

Founded in 2009 by Damien van zyll de Jong in Vancouver, British Columbia, Native Shoes introduced lightweight, antimicrobial materials to casual footwear. The brand gained cultural significance by applying injection-molding technology to classic sneaker silhouettes, such as the Jefferson. Historically, it contributed to the mainstream adoption of synthetic, animal-free materials in the lifestyle footwear sector. Its Remix Project established a framework for recycling used EVA products into playground flooring and insulation.

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