Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Nana-Nana

nana-nana is a Tokyo-based accessories brand characterized by industrial minimalism and functional design. Its aesthetic centers on transparent PVC materials and standardized paper sizes. The brand represents a fusion of contemporary art, music subcultures, and utilitarian urban fashion through its distinct geometric silhouettes.

Fashion History

Established in 2007 by Hisato Takenouchi, nana-nana originated as a design project before evolving into a global accessories label. The brand gained recognition for its signature paper size bag series, which utilizes A-series dimensions as a design framework. It occupies a specific niche in fashion history by bridging the gap between industrial manufacturing and high-fashion accessories. Frequent collaborations with international artists and cultural institutions have solidified its role within the intersection of streetwear and modern art.

Download on the App StoreGet it on Google Play