Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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N.Hoolywood

N.HOOLYWOOD is a Japanese label that reinterprets vintage American menswear through a modern lens. Its core aesthetic blends military influences, workwear, and traditional tailoring. The brand represents a subculture rooted in the meticulous archival study of historical garments and functional design.

Fashion History

Daisuke Obana founded the brand in 2001 after working as a buyer and manager at the vintage store Mister Hollywood in Harajuku. The label gained significance for its ability to elevate second-hand aesthetics into high-fashion collections. In 2010, the brand shifted its runway presentations from Tokyo to New York City, marking its expansion into the global market. It remains a pivotal example of the Japanese obsession with American heritage clothing and its subsequent transformation.

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