Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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MultiOpticas

MultiOpticas is an optical retail brand specializing in prescription eyewear and sunglasses. Its aesthetic is characterized by functional versatility and contemporary design. The brand represents a mainstream consumer ethos, focusing on the practical integration of optical products into the daily routines of a broad and diverse demographic.

History

Founded in 1988 in Portugal, MultiOpticas expanded via a franchise model to become a significant entity in the national optical sector. It operates as a subsidiary of the GrandVision group, which was later acquired by EssilorLuxottica. The brand's historical role involves the large-scale distribution of eyewear, contributing to the transition of optical frames from functional medical devices to stylistic accessories within the Portuguese market.
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