Lekondo'sOntology of Fashion Brands

2118 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Mulberry

Mulberry is a British luxury lifestyle brand defined by its heritage leather craftsmanship and a refined, rural-meets-urban aesthetic. It represents a classic English subculture that prioritizes functional elegance and durability. The brand’s ethos centers on traditional artisanal techniques applied to contemporary, understated silhouettes.

Fashion History

Roger Saul founded Mulberry in 1971 in Somerset, England, using a small initial investment and his family kitchen as a workshop. The brand gained international prominence for its leather handbags, particularly the Bayswater and Alexa models, which became central to the early 2000s 'It Bag' phenomenon. Historically, Mulberry bridged the gap between traditional British saddlery and modern high fashion, solidifying its role as a significant contributor to the global luxury leather goods market.

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