Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Muji Labo

Muji Labo is an experimental clothing line by the Japanese retailer Muji. It emphasizes a genderless aesthetic through oversized silhouettes and a neutral color palette. The brand represents a minimalist subculture focused on functionalism, utility, and the rejection of traditional gender-specific tailoring in everyday apparel.

History

Established in 2005, Muji Labo functions as a design laboratory to refine the company’s core apparel offerings. In 2017, the brand underwent a significant shift under the creative direction of Daisuke Obana and Taro Horiuchi, transitioning to a fully gender-neutral collection. This move anticipated broader industry trends toward inclusivity. Historically, the line has served as a testing ground for sustainable materials and streamlined manufacturing processes within the retail industry.
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