Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Movesgood

Movesgood is a Swedish fashion label focused on minimalist basics and loungewear. The brand emphasizes a slow fashion ethos through the use of sustainable materials like bamboo lyocell and recycled cashmere. Its aesthetic reflects Scandinavian functionalism, representing a subculture centered on environmental consciousness and ethical consumption.

History

Founded in 2016 in Stockholm, Movesgood emerged during a period of increased industry focus on textile innovation and circularity. The brand was established to address the environmental impact of traditional garment production. It utilized eco-friendly fibers for everyday wardrobe staples. Within fashion history, it represents the mid-2010s shift toward transparent supply chains and the integration of sustainable materials within the European contemporary market.
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