Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Mokuyobi

Mokuyobi is an American lifestyle brand characterized by a maximalist aesthetic featuring bold color blocking and graphic patterns. It draws inspiration from 1980s and 1990s nostalgia. The brand represents a subculture of playful self-expression, emphasizing ethical domestic manufacturing and high-functionality within its streetwear and accessory designs.

History

Julie Pinzur founded Mokuyobi in 2011, initially operating out of New York before relocating production to Los Angeles. The brand gained cultural significance by maintaining a commitment to United States-based manufacturing during a period of widespread global outsourcing. Its role in fashion history involves the popularization of the kidcore aesthetic, bridging the gap between functional outdoor gear and vibrant, whimsical streetwear through its signature use of coated nylon and custom hardware.
Download on the App StoreGet it on Google Play