Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Mason Prince

Mason Prince is a Chinese fashion label defined by a retro-futurist aesthetic. The brand merges vintage silhouettes from the 1980s and 1990s with contemporary streetwear elements. Its core ethos emphasizes gender-neutral designs and a subcultural focus on nostalgic, oversized tailoring and experimental textures.

History

Established in 2014 in Guangzhou by three brothers, Mason Prince emerged from the burgeoning Chinese independent designer scene. The brand gained prominence for its architectural retail spaces and its role in the 'Vibe' style movement on social media. It represents a shift in Chinese fashion history where domestic labels transitioned from manufacturing to original, concept-driven design. The label's significance lies in its ability to reinterpret Western vintage tropes for a global youth audience.
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