Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Martine Rose

Martine Rose is a London-based menswear label known for its subcultural influences and distorted proportions. The brand draws from 1990s rave culture, reggae, and football heritage. Its aesthetic emphasizes unconventional silhouettes and gender-fluid designs, representing a distinct blend of high fashion and everyday British street style.

History

Martine Rose founded her namesake label in London in 2007, initially focusing on a small collection of shirts. The brand gained prominence for its exploration of masculinity and its rejection of traditional luxury standards. Rose’s work influenced the broader industry through her consultancy for Balenciaga under Demna Gvasalia. Her collaborations with Nike and her use of non-traditional runway locations, such as local markets and primary schools, have solidified her role in contemporary fashion history.
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