Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Martan

5.01 reviews

Martan is an Amsterdam-based fashion house focused on circularity and high-end upcycling. The brand transforms discarded luxury hotel linens into vibrant, cinematic garments. Its aesthetic merges theatrical silhouettes with sustainable craftsmanship, representing a subculture of conscious luxury and artistic innovation in contemporary European fashion.

Rating & Reviews

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  • Nice fits, great fabrics which are upcycled hotel linnen.

    ro.da.roSep 2026
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History

Founded in 2017 by Diek Pothoven and Luuk Kuijper, Martan emerged from a background in film and performance art. The brand gained recognition for its large-scale theatrical runway shows and its commitment to a zero-waste production model. By repurposing high-quality textiles from the hospitality industry, Martan addresses textile waste within the luxury sector. It occupies a documented role in the Dutch fashion landscape for its application of circular design principles.
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