Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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linePart ofMarc Jacobs

Marc by Marc Jacobs

Marc by Marc Jacobs was a contemporary diffusion line characterized by a playful, eclectic, and youthful aesthetic. It represented a downtown New York subculture, blending high-fashion silhouettes with a rebellious, grunge-inspired ethos. The brand utilized accessible design elements while maintaining a distinct, irreverent creative identity.

History

Marc Jacobs launched the secondary line in 2001 to offer a different price point than his primary collection. It became a significant cultural marker of the early 2000s, popularizing the contemporary fashion category. The brand featured collaborations with various artists and utilized bold graphics. In 2015, the company discontinued the label, merging its operations into the main Marc Jacobs brand to unify the aesthetic and streamline the business structure.
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