Maison Labiche is a Parisian fashion house established on the principles of high-quality basics and traditional craftsmanship. Its aesthetic centers on minimalist silhouettes featuring signature chain-stitch embroidery. The brand represents a contemporary interpretation of French savoir-faire, emphasizing timeless design and artisanal detail over fleeting trends.
History
Founded in 2011 by Marie Welté and Jenny Richard, the brand originated in Paris with a focus on manual embroidery techniques. It gained cultural recognition through its distinctive cursive typography and collaborations with influential retailers like Colette. Maison Labiche contributed to the resurgence of personalized apparel within the luxury basics sector. The company maintains a commitment to sustainable production practices and European manufacturing, securing a specific niche in the evolution of modern French ready-to-wear.