MITTAN is a Japanese label emphasizing longevity and traditional craftsmanship. Its aesthetic centers on functional, unisex silhouettes constructed from natural fibers like hemp and silk. The brand represents a slow-fashion ethos, prioritizing garment durability and the preservation of global textile heritage through minimalist design.
History
Mitsuru Miura established MITTAN in 2013 in Kyoto, Japan. The brand emerged as a response to fast fashion, focusing on the lifecycle of clothing rather than seasonal trends. It gained significance for its permanent collection model and its dedicated repair service, which encourages consumers to maintain garments indefinitely. MITTAN integrates historical weaving techniques from various regions, positioning itself as a contemporary bridge between traditional artisanal production and modern daily wear.