Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Luiza Dias 111

Luiza Dias 111 is a Brazilian accessories brand focused on contemporary jewelry design. Its aesthetic combines geometric minimalism with bold materiality, utilizing resin, metal, and natural stones. The brand represents a slow fashion ethos, prioritizing artisanal production and local craftsmanship within the independent design subculture.

History

Founded in 2013 by designer Luiza Dias in São Paulo, the brand emerged during a shift in the Brazilian fashion landscape toward independent, small-scale production. It gained recognition for its architectural approach to jewelry, moving away from traditional fine jewelry norms. The brand's history reflects the growth of the slow fashion movement in South America, emphasizing transparency in the manufacturing process and the preservation of manual techniques within a modern urban context.
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