Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
linePart ofLevi's

Levi's Premium

Levi’s Premium is a specific product tier within Levi Strauss & Co. characterized by higher-grade textiles and reinforced construction. Its aesthetic is based on historical American workwear. The line caters to a subculture focused on garment longevity and traditional manufacturing techniques rather than contemporary fashion cycles.

History

Levi Strauss & Co. began operations in 1853 in San Francisco. In 1873, the company secured a patent for copper rivets on work trousers, establishing the structural blueprint for modern denim. The Premium line utilizes these historical construction methods while modifying garment patterns for contemporary use. It exists as a technical intermediary between standard production models and the brand’s archival reproduction series.
Download on the App StoreGet it on Google Play