Description
Lasserre Paris is a French ready-to-wear brand specializing in classic feminine tailoring. Its core aesthetic emphasizes timeless elegance and high-quality materials. The brand represents a traditional Parisian ethos, focusing on sophisticated silhouettes that align with the established codes of French bourgeois style and craftsmanship.
History
Founded in 1958 by Jean Lasserre, the brand emerged during the expansion of the French prêt-à-porter industry. It gained recognition for its structured coats and refined separates, contributing to the democratization of luxury fashion in post-war France. Throughout the late 20th century, Lasserre maintained a presence in international boutiques, serving as a representative of the conservative yet polished Parisian aesthetic known as BCBG. Its historical role centers on consistent production of high-end commercial apparel.
