brand
La Martina
La Martina is an Argentine brand specializing in polo equipment and luxury apparel. Its aesthetic centers on equestrian traditions, combining technical performance with high-end casual wear. The brand represents the elite polo subculture, emphasizing a lifestyle rooted in sportsmanship, heritage, and international prestige.
History
Lando Simonetti founded La Martina in 1985 in Buenos Aires, Argentina. Initially focused on producing technical leather goods for polo players, the company expanded into apparel. It gained cultural significance by becoming the official supplier for the Federation of International Polo and various national teams. In fashion history, the brand is recognized for popularizing the polo-inspired aesthetic globally, bridging the gap between professional athletic equipment and luxury lifestyle clothing.
