brand
La Favola
La Favola is a Japanese label specializing in contemporary tailoring. The brand emphasizes a relaxed, unstructured aesthetic that merges traditional Italian craftsmanship with modern Japanese silhouettes. Its ethos centers on the versatility of formal wear, catering to a subculture that values artisanal quality and effortless elegance.
History
Keita Tsuruta founded La Favola in 2015 after gaining experience as a buyer for the Japanese retailer Strasburgo. The brand emerged during a period of renewed interest in soft tailoring within the Tokyo fashion scene. It is recognized for its role in bridging the gap between rigid bespoke traditions and casual ready-to-wear. By utilizing high-grade textiles and minimalist construction techniques, the label has influenced contemporary interpretations of the classic blazer and trouser.
