Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

LLUD

LLUD is a South Korean fashion label and multi-brand retailer specializing in contemporary avant-garde and street-style aesthetics. The brand represents the experimental subculture of Seoul's youth fashion. Its ethos centers on curating unique silhouettes and promoting non-mainstream design perspectives within the global apparel industry.

History

Founded in 2014 in Seoul, LLUD began as a curated platform to showcase emerging Korean designers. It gained cultural significance by bridging the gap between independent local labels and the international market. The brand played a pivotal role in the mid-2010s expansion of K-fashion, operating influential retail spaces in districts like Myeongdong. Its history reflects the evolution of South Korean street culture into a recognized global fashion movement.
Download on the App StoreGet it on Google Play