LANICE is a fashion house specializing in silk apparel. Its aesthetic combines traditional Chinese craftsmanship with contemporary minimalist silhouettes. The brand represents the "New Chinese Style" subculture, which focuses on cultural heritage and material integrity through a simplified design language.
History
Founded in 2006 in Hangzhou, China, LANICE emerged during a period of renewed interest in domestic textiles. The brand utilized silk production as a high-fashion medium. It participated in the shift in the Chinese fashion industry toward "designed in China" identities, integrating traditional embroidery techniques into ready-to-wear collections and contributing to the modern revival of silk heritage.