Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Kylie Cosmetics

Kylie Cosmetics is a beauty brand centered on a high-glamour, social media-driven aesthetic. It represents the influencer subculture and the expansion of celebrity-led retail. The ethos emphasizes bold makeup looks, focusing on lip enhancement and curated color palettes for a digital-first audience.

History

Founded in 2015 by Kylie Jenner, the brand launched with the Kylie Lip Kit. It utilized direct-to-consumer social media marketing to facilitate commercial distribution. In fashion history, it represents a shift toward the influencer-entrepreneur model, where personal branding dictates market trends. The company’s 2019 partnership with Coty Inc. integrated social media celebrity within the global beauty and luxury sectors.
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