Kohl's

[brand]

Description

Kohl's is an American department store chain offering apparel, footwear, home goods, and beauty products across a broad range of price points. It serves a mainstream, middle-income family customer base and is known for private-label brands and frequent promotional discounts, reflecting a practical, value-oriented retail approach rather than a distinct subculture.

History

Kohl's was founded in 1962 by Max Kohl in Wisconsin, with the first store opening in Brookfield, Wisconsin, in 1962. The company expanded rapidly through the 1970s and 1980s and went public in 1992. It helped popularize the off-price and value-driven department store model in the United States, and it is one of the largest department store retailers in the country. The chain has faced declining sales and store closures in recent years amid shifts toward online and fast-fashion retail.

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