Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

King Louie

King Louie is an Amsterdam-based fashion brand specializing in vintage-inspired apparel. Its aesthetic centers on retro silhouettes, bold floral patterns, and colorful knitwear derived from mid-twentieth-century styles. The brand represents a revivalist subculture focused on feminine, timeless designs and sustainable manufacturing practices.

History

Ann Berlips and George Cramer founded King Louie in 1981. The brand originated as a vintage clothing stall at Amsterdam’s Noordermarkt before transitioning into original garment production. It gained cultural significance for popularizing the vintage look in the Netherlands and across Europe. Historically, the brand is noted for its early adoption of ethical production standards and its role in the growth of the independent European boutique market.
Download on the App StoreGet it on Google Play