brand
Kijun
Kijun is a Seoul-based fashion label that reinterprets traditional beauty standards through a cinematic lens. Its aesthetic blends retro 1980s and 1990s street style with contemporary silhouettes. The brand represents a subculture focused on nostalgic experimentation, emphasizing a balance between feminine and masculine design elements.
History
Founded in 2018 by Hyunwoo Kim and Myungjun Shin, Kijun emerged from the expanding South Korean independent design scene. The brand's name translates to standard in Korean, reflecting its mission to challenge conventional aesthetic norms. It gained cultural significance by documenting and reimagining the visual identity of Seoul's past decades. Within fashion history, Kijun contributes to the global expansion of Korean streetwear by integrating high-fashion tailoring with vintage-inspired, cinematic narratives.
