Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Joshua Vides

Joshua Vides is a multidisciplinary design studio defined by its "Reality to Idea" aesthetic. The brand utilizes a signature black-and-white, hand-drawn style to transform three-dimensional objects into two-dimensional sketches. It represents a fusion of graffiti culture, DIY ethos, and contemporary streetwear sensibilities.

History

Joshua Vides founded the brand in 2017 after gaining viral attention for hand-painting a pair of Nike Air Force 1 sneakers. This visual approach challenged traditional perceptions of perspective and materiality. The brand has since collaborated with luxury houses like Fendi and automotive companies like BMW. Its significance lies in the democratization of high art through accessible streetwear, marking a shift where graphic illustration dictates the structural perception of physical products.
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