brand
Joma
Joma is a Spanish sportswear brand specializing in technical apparel and footwear for athletics, football, and tennis. Its aesthetic prioritizes functional performance and durability. The brand represents a commitment to standardized professional equipment, rooted in a culture of competitive sports and technical innovation.
History
Fructuoso López founded Joma in 1965, initially focusing on footwear production with only eight employees. By the 1980s, the company expanded into the global market and became a prominent kit supplier for professional football clubs. It gained historical significance as the first brand to introduce colored football boots in the 1990s. Today, it remains a family-owned enterprise, providing equipment for numerous national Olympic committees and professional sports teams worldwide.
