Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Johnbull

Johnbull is a Japanese label specializing in high-quality denim and utilitarian workwear. The brand emphasizes a rugged aesthetic rooted in military and industrial heritage. Its ethos centers on functional craftsmanship, blending traditional manufacturing techniques with contemporary silhouettes to represent a durable, work-focused subculture.

History

Established in 1952 in Kojima, Okayama, the brand began as Kanemitsu Clothing before rebranding as Johnbull in 1967. It played a pivotal role in establishing Kojima as the global center for premium denim production. By integrating vintage American workwear influences with Japanese textile innovation, the company transitioned from a uniform manufacturer to a significant influence in the global heritage fashion movement and the evolution of artisanal denim.
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