Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Jelado

5.01 reviews

Jelado is a Japanese heritage brand specializing in the reproduction of mid-century American workwear, military uniforms, and sportswear. Its aesthetic centers on the Ametora subculture, emphasizing historical accuracy and artisanal construction. The brand represents an ethos of preserving vintage craftsmanship through modern manufacturing techniques.

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  • revu15Sep 2026
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History

Yohei Goto founded Jelado in 2005 in Tokyo after a career as a professional kickboxer and vintage clothing collector. The brand emerged during the height of the Japanese vintage reproduction movement. It gained significance for its meticulous technical analysis of historical textiles, particularly its Last Resort denim series. Jelado contributes to fashion history by documenting and recreating specific fabric weaves and garment silhouettes from the 1940s and 1950s.
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