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brand
Indochino
Indochino is a global retailer specializing in made-to-measure menswear. Its aesthetic focuses on classic tailoring and personalized fit for suits, shirts, and outerwear. The brand represents a shift toward accessible custom clothing, emphasizing individual measurements over standardized off-the-rack sizing in modern professional attire.
History
Founded in 2007 by Kyle Vucko and Heikal Gani in Victoria, British Columbia, Indochino emerged as an early digital-native apparel company. It introduced a direct-to-consumer model for custom tailoring, utilizing an online platform for measurement submission. In 2011, the company expanded into physical showrooms, a move that influenced the omnichannel retail strategy within the fashion industry. This approach integrated digital customization with traditional in-person fitting services, altering the distribution of bespoke-style garments.
