brand
Indigo Moon
Indigo Moon is a label specializing in decorative outerwear and wearable art. Its aesthetic features intricate embroidery, patchwork, and mixed-media embellishments on velvet or tapestry fabrics. The brand represents a bohemian, eclectic style often associated with the late twentieth-century art-to-wear movement and artisanal-inspired commercial fashion.
History
The brand gained prominence during the late 1990s and early 2000s primarily through television shopping networks such as QVC. Produced by the S.L.C. Fashion Group, it catered to a demographic seeking accessible, highly detailed garments. While not a traditional runway house, Indigo Moon holds significance in fashion history for its role in the mass-market distribution of embellished textiles and its contribution to the home-shopping retail boom of that era.
