Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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IAB Studio

IAB Studio is a South Korean creative collective and streetwear label. The brand emphasizes a minimalist aesthetic characterized by bold primary colors and prominent typography. It represents a fusion of contemporary art and urban subculture, prioritizing functional silhouettes that reflect an identity-driven, artistic ethos.

History

Founded in 2014 by rapper Beenzino alongside artists Kim Han-joon and Shin Dong-min, the studio initially focused on graphic design and album artwork. It transitioned into a fashion entity, gaining significance within the Seoul streetwear scene through limited-release drops and high-profile collaborations with global brands like Asics. The label is historically notable for bridging the gap between the Korean hip-hop industry and mainstream apparel design, establishing a distinct visual language in East Asian fashion.
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