Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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I'm Not A Human Being

I'M NOT A HUMAN BEING is a South Korean streetwear label characterized by bold graphic prints and a rebellious punk aesthetic. The brand represents a subculture of non-conformity, utilizing oversized silhouettes and provocative imagery to challenge traditional societal norms through a raw, urban lens.

History

Founded in 2015 by designer Lil Deezy, the brand emerged during the rapid expansion of the Seoul streetwear scene. It gained cultural significance through its association with the Korean hip-hop community, frequently appearing in music videos and television programs. The label is recognized for its role in bridging underground graphic art with mainstream fashion, contributing to the global visibility of South Korean street culture during the mid-2010s.
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