Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Hood By Air

Hood By Air is a luxury streetwear label defined by an avant-garde, gender-neutral aesthetic. It merges high-fashion silhouettes with underground club culture and queer subcultures. The brand emphasizes deconstruction, bold typography, and experimental proportions to challenge traditional notions of luxury and identity.

History

Shayne Oliver founded Hood By Air in 2006. The brand gained prominence for integrating Black and queer aesthetics into the mainstream fashion industry. It received the LVMH Special Prize in 2014 and the CFDA Swarovski Award in 2015. HBA is recognized for pioneering the luxury streetwear movement before its hiatus in 2017. Its runway shows frequently featured diverse casting and performance art, influencing the shift toward inclusivity and conceptual presentation in contemporary fashion.
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