Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Home Economics Experiment

Home Economics Experiment is a collaborative design project merging technical outdoor apparel with traditional garment construction. The brand focuses on upcycling performance materials into avant-garde silhouettes, specifically technical corsetry. Its aesthetic represents a subculture of sustainable DIY craftsmanship within the functional gorpcore and high-fashion landscapes.

History

Founded by designers Hattie Crowther and Jaimus Tailor, the project emerged from the London-based upcycling movement. It gained recognition for recontextualizing discarded technical garments, such as vintage Arc’teryx jackets, into structured, artisanal pieces. This collaboration highlights a shift in fashion history toward radical sustainability and the fusion of utilitarian performance gear with historical couture techniques. The brand serves as a case study in the cultural convergence of outdoor subcultures and experimental luxury design.
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