Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Hollywood Ranch Market

Hollywood Ranch Market is a Japanese label specializing in Americana-inspired casual wear. Its aesthetic blends vintage workwear, military influences, and bohemian styles. The brand represents a counter-cultural ethos centered on the 'Life is a Journey' philosophy, emphasizing sustainable craftsmanship and a relaxed, West Coast-inspired lifestyle.

History

Founded by Gen Tarumi in 1972, Hollywood Ranch Market originated as a small shop in Tokyo’s Daikanyama district. It played a pivotal role in introducing authentic American vintage clothing to the Japanese market. As a cornerstone of the Seilin & Co. group, the brand helped establish the Ametora movement. Its historical significance lies in its early adoption of recycled textiles and its influence on the development of Japan's distinct interpretation of Western casual fashion.
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