brand
Handred
Handred is a Brazilian fashion house characterized by minimalist silhouettes and a focus on natural fibers, particularly linen. The brand represents a sophisticated tropical aesthetic, emphasizing comfort and gender-neutral designs. Its ethos centers on slow fashion principles and the celebration of artisanal craftsmanship within a contemporary urban context.
History
Founded in 2012 by creative director André Namitala in Rio de Janeiro, Handred emerged as a significant voice in contemporary Brazilian design. The brand gained broader recognition following its debut at São Paulo Fashion Week in 2017. It is noted for challenging traditional gender binaries in menswear and womenswear through fluid tailoring. Handred contributes to fashion history by modernizing the use of linen and integrating regional cultural narratives into high-end, ready-to-wear collections.
