brand
Haggar
Haggar is an American apparel brand specializing in men’s casual and formal attire. Its aesthetic focuses on functional, classic menswear, particularly trousers and suits. The brand represents a pragmatic ethos centered on comfort and durability, utilizing traditional silhouettes and technical fabrics designed for daily professional and social wear.
History
Founded in 1926 by J.M. Haggar in Dallas, Texas, the company is credited with popularizing the term "slacks" to describe non-suit trousers. Haggar introduced several technical innovations to the garment industry, including the first permanent press pants and the expandable waistband. The brand maintains cultural significance through its long-standing role as the official provider of gold jackets for the Pro Football Hall of Fame and other sports organizations.
