Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Hades

4.01 reviews

Hades is a British independent fashion house specializing in handcrafted knitwear. The brand emphasizes traditional craftsmanship and high-quality natural fibers. Its aesthetic draws from counterculture, literature, and music, representing a subculture that values intellectual heritage and artisanal production over mass-market trends.

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  • moonbyantsuSep 2026
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History

Cassie Holland founded Hades in 2016 in the United Kingdom. The brand gained recognition for its collections inspired by iconic musical groups and literary figures, bridging the gap between fan merchandise and luxury apparel. By utilizing small-batch production in Scotland, Hades contributes to the preservation of regional textile industries. Its role in fashion history involves legitimizing the band sweater as a high-fashion item while maintaining a commitment to ethical manufacturing practices.
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