brand
H&M
4.268 reviews
H&M is a Swedish multinational clothing retailer. It focuses on accessible, trend-driven apparel for men, women, and children. The brand represents a democratic approach to fashion, emphasizing high-volume production of contemporary styles. Its aesthetic spans from basic essentials to avant-garde collaborations with luxury designers.
Rating & Reviews
All 684.2 out of 568 reviews
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Trendy pieces, cheap.
laprincesaSep 2026Not as consistent in quality as it used to be. Still fast-fashiony and not particularly sustainable if you care about that. Observe specific item reviews for this brand.
sequestherSep 2026- badfortune13Oct 2026
History
Erling Persson founded the company in 1947 as Hennes, a women’s clothing store in Västerås, Sweden. After acquiring the hunting apparel retailer Mauritz Widforss in 1968, the name changed to Hennes & Mauritz. The brand pioneered the fast-fashion business model, significantly reducing the time from design to retail. It gained global prominence by democratizing high fashion through limited-edition partnerships with major designers, altering consumer expectations regarding the speed and cost of clothing.
