Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Gym Master

Gym Master is a Canadian heritage brand specializing in athletic apparel and heavy-duty cotton basics. Its aesthetic centers on functional sportswear and durable casuals, representing a blend of North American workwear and outdoor subcultures. The brand emphasizes longevity and utilitarian design through high-quality fleece and jersey fabrics.

History

Founded in 1916 in Nova Scotia, Canada, Gym Master originally focused on manufacturing high-quality gym wear and thermal undergarments. The brand gained international prominence through its adoption by the Japanese market, where it became a staple of the American casual aesthetic. It is historically significant for its development of the flap pocket sweatshirt and its contribution to the evolution of heavy-weight fleece garments within the global streetwear and outdoor lifestyle sectors.
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