Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Guess

4.518 reviews

Guess is an American lifestyle brand known for its European-influenced denim and form-fitting apparel. It represents a glamorous, youthful aesthetic rooted in classic Hollywood imagery. The brand's ethos centers on a blend of casual American style with sophisticated, high-fashion sensibilities and a focus on denim craftsmanship.

Rating & Reviews

All 18
4.5 out of 518 reviews
5
11
4
5
3
2
2
0
1
0
  • elisabeta18Sep 2026
  • alexiammSep 2026
  • shivpllnSep 2026
Read in app

History

Founded in 1981 by the Marciano brothers, Guess originated in Los Angeles after the founders emigrated from France. The brand gained prominence for introducing stonewashed, slim-fitting denim, notably the three-zip Marilyn jean. Its cultural significance grew through distinctive black-and-white advertising campaigns that helped launch the careers of several high-profile models. In fashion history, Guess is recognized for bridging the gap between functional workwear denim and high-end designer fashion during the 1980s.

Family

Guessbrand
Download on the App StoreGet it on Google Play