Lekondo'sOntology of Fashion Brands

2119 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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linePart ofYohji Yamamoto

Ground Y

Ground Y is a genderless and ageless fashion label established by Yohji Yamamoto. The brand focuses on avant-garde silhouettes, monochromatic color schemes, and fluid drapery. Its ethos centers on a rebellious aesthetic that combines traditional Japanese garment construction with modern subcultural influences to produce versatile, deconstructed apparel.

Fashion History

Launched in 2014 by Yohji Yamamoto Inc., Ground Y functions as a conceptual extension of the designer’s primary labels. It is recognized for integrating high-fashion construction with Japanese popular culture through collaborations with various anime and manga franchises. This approach established a connection between avant-garde tailoring and contemporary media. The brand persists as a significant element of Yamamoto’s design legacy, utilizing deconstructed patterns and oversized proportions to maintain a distinct visual identity.

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