Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Goorin Bros.

Goorin Bros. is an American heritage millinery brand specializing in traditional and contemporary headwear. Its aesthetic blends classic silhouettes like fedoras and flat caps with modern trucker styles. The brand represents a subculture of craftsmanship and individual expression, maintaining a legacy of family-owned artisanal hat-making.

History

Cassel Goorin founded the company in 1895, selling hats from a horse-drawn cart in Pittsburgh, Pennsylvania. His sons expanded the business in 1921, moving operations to San Francisco. The brand holds historical significance as a multi-generational family enterprise that preserved traditional millinery during the decline of formal headwear. In the twenty-first century, the brand gained renewed cultural visibility through its animal-themed trucker hats and placement in television and film.
Download on the App StoreGet it on Google Play