Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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GmbH

GmbH is a Berlin-based fashion collective that merges industrial workwear with club culture aesthetics. The brand emphasizes sustainability through the use of deadstock materials. Its designs reflect a diverse, multicultural ethos, drawing inspiration from the city's techno scene and the founders' immigrant heritage.

History

Founded in 2016 by Serhat Isik and Benjamin A. Huseby, GmbH emerged from Berlin’s underground nightlife and creative communities. The label gained international recognition for its focus on social justice and representation within the luxury sector. By utilizing surplus fabrics from high-end factories, the brand established a model for sustainable production. Its presence in the fashion industry highlights the intersection of queer identity, immigrant narratives, and functional design within contemporary European menswear and womenswear.
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