Description
Glossier is built on the belief that skin should feel like the most natural thing in the room, and that beauty works best when it looks like you on your best day. Its products and its community reflect a warm, unfussy confidence that people wear in their everyday lives.
History
Glossier was founded in 2014 in New York by Emily Weiss, who started the project from the Into The Gloss beauty blog she had been writing. Its early products grew out of conversations with readers who shared their routines and wanted simple, friendly skincare and makeup. The brand's pieces are shaped by those everyday voices, and its community has long treated its products as a kind of shared language. Today people who love Glossier often describe it as a way to feel comfortable and seen, and that feeling is what keeps them coming back.
