Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Gear's Jam

Gear's Jam is a Japanese retail brand specializing in men's accessories, bags, and casual apparel. The aesthetic centers on a rugged, American casual style, emphasizing leather, silver jewelry, and military-inspired designs. It represents a mainstream interpretation of biker and workwear subcultures for a mass-market audience.

History

Established as a subsidiary brand under the Japanese retail group COX Co., Ltd., Gear's Jam operates primarily within large-scale shopping malls across Japan. The brand was created to house various accessory and leather goods categories within a single retail environment. It functions as a commercial distributor of the Amekaji aesthetic, distributing subcultural styles to the general public through its extensive physical retail presence.
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