Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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G-Star RAW

4.54 reviews

G-Star Raw is a Dutch designer clothing company specializing in untreated denim. Its aesthetic incorporates industrial and military influences through architectural garment construction. The brand represents an urban utilitarian ethos, focusing on functional design and the raw characteristics of textile materials rather than traditional washes.

Rating & Reviews

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  • Never without a g-star 😎🀌

    liloukemojiSep 2026
  • w00jtasSep 2026
  • w00jtasSep 2026
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History

Founded in 1989 by Jos van Tilburg in Amsterdam, the brand originally operated as Gap Star. It gained international recognition for introducing untreated denim to the mass market. In 1996, the company launched the Elwood, the first 3D denim design based on human anatomy. This innovation shifted denim manufacturing from flat patterns to three-dimensional shapes. The brand remains a significant contributor to the evolution of technical construction within the global denim industry.

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