brand
Framed
Framed is a Brazilian fashion label that integrates visual arts into contemporary apparel. Its aesthetic emphasizes structured silhouettes, vibrant prints, and eclectic textures. The brand represents a subculture of art-conscious consumers, prioritizing creative expression and the translation of gallery-inspired concepts into wearable garments.
History
The brand was established in 2017 by sisters Amanda, Carolina, Fernanda, and Mariana Cassou as an in-house label for their e-commerce platform, Gallerist. It gained significance for its collaborative approach, frequently partnering with contemporary artists to develop thematic collections. In the context of Brazilian fashion history, Framed represents a shift toward vertically integrated digital retail models that utilize curated artistic narratives within the domestic manufacturing sector.
